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ICS-digital appoints new PR director

Laura Smith

Digital marketing agency ICS-digital has appointed a Digital PR Director, a newly created role as the agency works towards ambitious growth targets in 2023.

Laura Smith, former senior account director at Manifest and PR director at Jaywing, joins the agency in Leeds to lead the Digital PR team, bringing over 12 years of experience to the role.

The appointment comes at a time of growth at the agency, which boasts clients including Buzz Bingo, Skilling and Flutter Entertainment, with a record number of clients won throughout 2022.

Laura will be joining the 100-strong team at ICS, bringing client experience across both B2C and B2B-focused brands, including ScS Sofas, Krispy Kreme and

“I’m really excited to join ICS,” Laura said. “It’s a great Northern agency, with an established heritage in international content. My goal is to grow the PR service line at the agency both in the UK and internationally, and I’m thrilled to be part of the ambitious plans to conquer new markets, build our profile and to continue to deliver fantastic results for existing clients.

Matt Roche, managing director at ICS-digital, added: “We’re entering a really exciting period at ICS with ambitious growth plans to strive for over the next couple of years, in line with targets we set out in 2020. We have some incredible existing clients and we are working on many opportunities that will hopefully lead to a number of significant new projects. The appointment of Laura at director level will help to strategically guide PR and our other service offerings for even more success.”

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