Carousel has been appointed by Buxton Crescent, the Grade-I listed five-star hotel in Derbyshire, to provide organic social media, performance marketing and content production services.
The agency has been tasked with driving awareness and follower growth, increasing bookings across the hotel, spa, food and beverage and special event/corporate offerings through META and Google conversion, whilst also reinvigorating the content strategy of its social pages to engage both fans and prospects.
Chloe Sharp, director of social media at Carousel, said: “Buxton Crescent is that wonderful mix of heritage with a modern twist, giving it great appeal to both consumer and corporate audiences, which we’ve needed to reflect in our on-page, content and performance channel strategies. We’re looking forward to seeing the impact of our thinking on both the marketing and business numbers in the coming months.”
Deirdre Billing, general manager at Buxton Crescent Hotel, said: “Carousel has great pedigree in the hotel space, so we’re reassured in the agency’s ability to help us realise our objectives for the next 12 months.”
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The Buxton Crescent is an iconic, Grade I-listed, Georgian building – one of the most architecturally significant buildings in the country, and one of the first purpose-built hotels in the country.
It was built by the fifth Duke of Devonshire in the 1780s as a centrepiece to establish Buxton as a fashionable Georgian spa town. Designed by John Carr of York, it originally housed two hotels and private lodging houses. Following various uses throughout the 20th Century, it closed in 1992.
Essential repair works were carried out in the mid-1990s after which the ‘Buxton Crescent and Thermal Spa project’ was launched by owners High Peak Borough Council and Derbyshire County Council. In 2003, they partnered with the Trevor Osborne Property Group and CP Holdings Ltd, who own Danubius/Ensana Hotel and Spa Group – Europe’s largest hotel and spa operator.
The renovation was completed during the summer of 2020 with the hotel and spa opening, under Covid-19 restrictions, in October 2020.
The news comes on the back of other recent client wins for Carousel, including Spotlight Oral Care, Watches of Switzerland Group, and Printworks.
