Manchester consumer PR agency Carousel has secured the regional retained PR and influencer account for the Watches of Switzerland Group, encompassing the prestigious brands Watches of Switzerland, Mappin & Webb, and Goldsmiths.
The purveyor of punctuality joins luxury and lifestyle brands such as Selfridges, Spotlight Oral Care and The Kimpton Clocktower Hotel on Carousel’s roster.
Under the new partnership, Carousel will deliver strategic PR and Influencer campaigns across the North, driving awareness and engagement for Watches of Switzerland Group’s portfolio of luxury watches and jewellery. The scope of work will also include executing bespoke projects designed to elevate the group’s profile in key regional markets.
A global leader in the luxury retail space, Watches of Switzerland Group has a rich heritage and a commitment to excellence that aligns seamlessly with Carousel’s expertise in crafting impactful narratives and results.
Jen Higgins, joint MD at Carousel said: “We are delighted to be working with such an iconic group. Their legacy and leadership in the luxury sector presents an exciting opportunity to showcase our creativity and strategic capabilities. We look forward to creating campaigns that reflect the elegance and prestige synonymous with their brands.”
Becky Hampson, group head of marketing & visual merchandising at the brand, added: “We’re excited to partner with Carousel to help amplify the business and connect with our clients within the North, particularly as it is a key region of growth for us. With 13 showrooms in Manchester alone, and more opening, Carousel is the perfect choice as our agency partner.”