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Ice and Easy for Hale’s Peppermint Soda


Hale-based Peppermint Soda has designed the packaging for Ice and Easy’s premium range of Prosecco and Rosé frozen alcoholic slushies.

The agency was responsible for the rebrand for Ice and Easy – a brand of The Ice Co. – last year.

New products include Mojito, Strawberry Daiquiri, Pina Colada and Margarita and are currently stocked on Amazon and in a number of independents and farm shops.

Ben Martin, creative director at Peppermint Soda, said: “Ice and Easy initially came to us to develop a brand that resonated with its target audience and was appropriate for the low price point. Following comprehensive research of the frozen alcoholic slushies market, we identified the primary audience and created branding and packaging that would appeal to 18 to 35-year-old women.”

Ginny Durdy, marketing manager at Ice and Easy, added: “We’re absolutely delighted with the new packaging – it looks amazing! We initially released the premium range at a summer race day at York Races in June, where they went down a storm – everybody loved them! Once again, the team at Peppermint has created a packaging solution that is bang on brief and helps to position the brand in exactly the right way.”

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