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Hungry like the Wolfenden – agency raids local rivals for trio of new hires

Armarni Lane, Lucy Askew and Sarah MacLeod

Leeds-based search marketing agency, Wolfenden, has bolstered its senior team with a trio of hires from fellow Yorkshire agencies including Rise at Seven and Boutique, in-line with the agency’s focus on a more strategic marketing offering.

Armarni Lane joins as digital PR manager, bringing a wealth of experience from growing the Digital PR offering at Clicky Media and leading on key accounts at Rise at Seven including Nasty Gal and Chill Insurance.

Lane will be responsible for ensuring the strategic success of the Wolfenden’s day-to-day digital PR output: “With some exciting new business in the pipeline, this feels like the perfect time to be joining Wolfenden, “ she said. “I’m looking forward to working alongside our PR director and the rest of the senior team on shaping the next phase of our offering, establishing the agency firmly as a northern powerhouse of PR.”

The agency has also welcomed Lucy Askew as senior digital PR account manager, joining from in-house digital PR and SEO roles at Aira and Hillary’s Blinds, and Sarah MacLeod as senior account manager. MacLeod joins following paid and organic search account management roles at various agencies, most recently Boutique.

Managing director Daisy Wolfenden said: “Over the past year we have made huge strides in solidifying our offering to clients, introducing a solutions team as well as training and new approaches across our production teams to deliver a data-led, more comprehensive digital marketing offering which takes our results beyond just channel KPIs.

“Rather than focusing solely on team growth, we have made a conscious effort to carefully recruit the right experience which supports this more strategic, business-led offering. Bringing Armarni, Lucy and Sarah on-board reflects this approach and they each bring with them not only plenty of experience, but a strong synergy with our direction.”

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