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Havas acquires India’s PivotRoots

Shibu Shivanandan, Rana Barua, Mohit Joshi, Dhruvi Joshi, Hetal Khalsa and Yogesh Khanchandani

Havas has announced the acquisition of PivotRoots, one of India’s leading digital marketing and communications agencies.

The network’s latest acquisition comes at a time when Havas Media India is experiencing a period of impressive growth and represents Havas’ commitment to positioning the network for expansion in this key market.

Launched in 2016 by co-founders Shibu Shivanandan, Hetal Khalsa, Dhruvi Joshi, and Yogesh Khanchandani, PivotRoots is one of the sub-continent’s fastest-growing marketing and communications agencies, providing cutting-edge solutions to clients across a wide range of industries in India and the UAE.

PivotRoots has worked with brands like Amazon Prime Video, Swiggy, Hindustan Unilever, Disney, Bisleri, Medlife, Urban Company, among others. Being a fully integrated agency, PivotRoots is a leading provider of solutions in brand and performance marketing, UI/UX, digital content creation, and marketing technology through its recently launched division PivotConsult.

The acquisition will allow Havas Media India to tap into PivotRoots’ deep understanding of the Indian market and enhance its capabilities in the rapidly growing digital advertising space. By combining PivotRoots’ local expertise with the group’s global resources, PivotRoots will be able to deliver best-in-class digital marketing solutions at scale.

The addition of PivotRoots strengthens HMGI’s powerful roster of agencies and specialized divisions which includes media networks Havas Media and Arena Media; specialist brands Havas Market, Havas Programmatic Hub, Havas Analytics, Socialyse, and Havas Media Tribes; and the recently launched global offering, Havas Play.

PivotRoots’ state-of-art digital capabilities, supplemented with Havas Media’s meaningful media experiences (Mx) approach will allow HMGI to offer a unique audience-first data-driven solution to the clients. The acquisition not only bolsters Havas’ position in the industry but also demonstrates the company’s commitment to staying ahead of the competition by investing in cutting-edge technologies and strategies.

“We are thrilled to welcome PivotRoots to the Havas family,” said Yannick Bolloré, chairman of Vivendi, and chairman & CEO of Havas. “The acquisition is part of our broader strategy to expand our presence in lighthouse markets around the world. With a global network that spans over 100 countries, Havas is well-positioned to help clients reach audiences wherever they are.”

Shibu Shivanandan, founder and MD, PivotRoots, said, “We are excited to be part of Havas Media India. We share a common vision for the future of advertising, and by combining our expertise and talent we can deliver better solutions, services and results to our clients. We are proud of what we have achieved at PivotRoots so far, and we look forward to the next chapter in our journey.”

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