Red Havas UK has been appointed by pastry, dough and pancake manufacturer, BakeAway.
The Manchester PR agency has already launched its new dairy-free pancake brand, OaYeah and will be delivering a content and messaging strategy, as well as building a new fully-optimised website for the brand.
“We are over the moon to be chosen by BakeAway as their PR agency. BakeAway’s offering is so varied and exciting, giving the team many opportunities to showcase their PR prowess; everything from media training and trade profiling to consumer-facing product launches and influencer engagement,” said Red Havas North MD, Nigel Hughes.
“It has been a busy but successful start – not to mention flippin’ tasty with the delicious OaYeah! launch activation.”
BakeAway is part of Cérélia, having been acquired by the French-headquartered group in 2016.
“When we met the Red Havas team, we immediately felt an affinity as two ambitious brands with a ‘show not tell’ approach to comms,” added BakeAway Marketing Manager, Jennie Bosson.
“In addition to launching our new brand, OaYeah!, Havas is helping us showcase our pancake brand Abra-ca-Debora which we are invigorating with an influencer-first approach. We look forward to seeing where this relationship takes us.”
