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Hat-trick of wins for Propaganda

A trio of companies have hired Propaganda to work on their brand positioning.

The Leeds consultancy has been appointed by Reward Finance, Principle Healthcare and Ventrolla.

“Propaganda has worked tirelessly to get the strategic brand debate to its rightful level at C-Suite,” said Laura Kynaston, MD at Propaganda.

“We were therefore delighted when all three of these new clients approached us via their senior board, based on the results we are delivering and the impact we are making. We are really excited about working on the new briefs. It’s a fantastic start to the year.”

Principle Healthcare is backed by German Private Equity firm Capiton and has brought in Propaganda to grow its brand of vitamins and supplements.

Meanwhile for Leeds-based Reward Finance the agency will provide strategic advice to help it expand.

Finally, Ventrolla produces heritage and replacement sash windows. They’re seeking a brand strategy to drive a 3-year growth plan.

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