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Propaganda rebrands private equity firm Endless


Leeds brand and creative consultancy Propaganda has delivered a full rebrand for private equity firm Endless LLP.

Having undergone Propaganda’s Brand Discovery consultative process – which provided the strategic insight to reposition Endless for future growth – the rebrand has helped to assert the firm’s position within the special situations market.

Work carried out by Propaganda includes a new corporate identity, brand film, messaging and collateral. Captured across both the new visual identity and tone of voice is “Endless’ spirit and energy for making a long-lasting positive impact on UK businesses.”

Craig Harrold, MD at Propaganda said: “Endless has been operating for nearly twenty years and has a reputation for turning around the most complex of businesses into sustainable successes. As the private equity market is becoming highly competitive, Endless understood the need to undertake a strategic review of its brand and creative communications as it reaffirms its ambitions to the market.”

Aidan Robson, partner at Endless added: “Endless is entering its next chapter and we wanted a brand that reflects both our history but also our future.

“Having worked with Propaganda on our portfolio business BSW Group, we’ve seen first-hand the tangible commercial value that their Brand Discovery and strategic creative can unlock. We’ve been both delighted and energised by the outcome, and we’re looking forward to working together on the ongoing execution of our brand, marketing and communication plans.”

Propaganda will continue to deliver brand and marketing strategy for Endless on a retained basis.

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