Harrogate Spring has been named as the official water of the Royal Albert Hall in an exclusive 4-year deal.
It means the Yorkshire brand will be the only bottled water available across the venue, both front and back of house, including private boxes and its 13 bars and restaurants.
“We are particularly proud to be the official water for the Royal Albert Hall’s 150th anniversary celebrations in 2021 and shall be working with the anniversary committee to mark the achievement with a special anniversary label,” said Brand Manager, Nicky Cain.
The new partnership will also include joint initiatives on sustainability and healthy hydration, plus digital media, activation, advertising and hospitality.
“We are delighted to welcome Harrogate Spring Water to the Royal Albert Hall in the run-up to our 150th anniversary. It’s a pleasure to partner with another unique British institution that is renowned worldwide for its history and heritage and we’re particularly proud to be working with a company so committed to sustainability,” added Lucy Noble, Artistic and Commercial Director at the Royal Albert Hall.
