Chilli has designed new ‘daring and disruptive’ packaging for Harrogate Water.
The Leeds-based design agency created the brightly coloured shrink-wrap design for its retail multipacks.
“When contemplating a new design, we could see that the beverage shelves abound with confidence and colour, but mostly from fizzy drinks. Our mission from the outset was to break-the-mould, to create something visually stunning and innovative, that would provide standout appeal and allow us to mix it up a little,” explained brand manager Nicky Cain.
“The result is both striking and avant-garde. The eye-catching design exudes confidence and adds a bit of fun into the mix too, whilst remaining firmly rooted in the history of the brand, which is extremely important to us.
