Confectionary brand Haribo is to launch Haribo Hide N Seekers, an interactive outdoor activation that promises family fun in three of England’s biggest cities this summer.
Built around a giant inflatable arena, Haribo Hide N Seekers is the latest instalment in the sweet company’s ongoing, multi-million-pound campaign and promises “a new and exciting way for consumers to experience fun and play with the brand.”
Haribo Hide N Seekers will visit Heaton Park in Manchester from 5th–7th August, as well as Cannon Hill in Birmingham from 12th-14th of August and Battersea Park in London from 19th-21st August, with thousands of free tickets available through online ticket retailer Eventbrite.
During each event, participants will become ‘hiders’ that must make their way back to the Goldbear base without being caught by the ‘seekers’. Participants will be assisted in their efforts to stay out of sight by giant inflatable pieces, packs and iconic treats which provide the perfect places to hide in, under or behind.
Haribo also promise prizes and goodie bags, and there will be extensive coverage across the brand’s social media channels.
Haribo’s latest activation is expected to attract thousands of fans of sweet treats across the three host cities, and will be supported by PR amplification, influencer engagement and social media content.