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Halfords win for West Yorkshire’s Frame


Frame, a specialist company, which uses data and tech to improve the performance of ecommerce sites, has been appointed by Halfords and MPB.

For Halfords, the West Yorkshire firm will use its Better Images software, which rates images out of 100, based on sales impact and then improves the imagery automatically, without the required to reshoot it.

It says that this drives conversions and reduces cart abandonment.

The Halfords and MPB wins come as it aims to hit £1m in revenues for the first time.

“Despite the uncertain times we are all facing, e-commerce retailers like Halfords recognise the importance of generating high-quality product images to improve their sales performances,” explained Liam Fulton, co-founder and CTO.

“This can only be achieved through sound data extraction and implementation. Our focus is now on adding value to Halfords and MPB as we approach the all-important Christmas selling period.”

MPB is the world’s largest online platform for used photography and videography equipment. Frame has been working alongside its internal pricing team to develop its global pricing strategy.

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