Leading UK bed retailer, Dreams, has reached the milestone of 225 stores nationwide following the opening of its new Manchester Fort Shopping Park location.
The new 4,750 sq ft store has created seven new roles for retail professionals in the local area and “demonstrates Dreams’ continued investment in bricks and mortar retail” alongside its extensive ecommerce operation.
With 225 locations, Dreams has more stores across the UK than any other bed retailer, making it easier than ever for customers to visit a store, see and try products in person, and speak to Dreams’ Bed Experts for personalised guidance on finding the bed that’s right for them.
The milestone comes just a week before Manchester Pride, giving Dreams another reason to celebrate. Dreams is launching its ‘Sleep Like a Queen’ activation, working alongside LGBT Foundation and local drag performers to transform the new store into a playful, Pride-inspired bedroom. Building on Dreams’ existing support for LGBTQ+ colleagues and communities, the campaign celebrates the role a great night’s sleep plays in helping people recharge and perform at their best ahead of one of the city’s biggest cultural celebrations.
Alongside new openings, including in Sheffield and Kilmarnock, Dreams has continued to invest in relocating and refurbishing existing stores, such as the recently relocated Preston outlet, ensuring more customers can access its premium-quality beds, mattresses and bedroom furniture, alongside expert in-store advice and its unique Sleepmatch technology.
Jonathan Hirst, CEO of Dreams, said: “Reaching 225 stores is a proud moment for everyone at Dreams, and means more people across the UK than ever can easily visit us in store and get the support they need to find their prefect sleep solution.
Buying a bed is an important decision, and we know customers value being able to come into a store, try different mattresses and speak to our Bed Experts before making that choice. Our nationwide store network, combined with tools like Sleepmatch and our 100-night comfort guarantee, gives customers confidence both when they’re choosing their bed, and once they get it home.”
