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Hacienda-era fashion favourite reopens flagship store’s doors

Hervia Bazaar, with Oscar Pinto-Hervia second left

An iconic fashion retailer in Manchester, which was popular with Hacienda-goers and frequented by boy Band Take That in the nineties, has reopened its doors.

Hervia has relaunched its flagship Manchester Hervia Bazaar store following its acquisition by London-based Parabellum Investments in May 2022.

The Hervia Bazaar store first opened in 1993 and stocks the likes of Rick Owens, Yohji Yamamoto, Comme des Garçons, Y-3, Maison Margiela, DSM, and Charles Jeffrey Loverboy. It was also the first store in Manchester to stock collections from nineties fashion favourite Alexander McQueen, who launched his own label in 1992 and won four British Fashion Week British Designer of the Year awards between 1996 and 2003.

The store closed following the acquisition in order to bring its head office, e-commerce operations, and stock holdings under one roof alongside its retail space.

Parbellum chief Rami Cassis spoke at the time of acquisition if his plans to use Hervia as the launching point for Manchester-based fashion ‘supergroup.’

Founder Oscar Pinto-Hervia has retained a stake in the group and has remained chief executive following the takeover.

Pinto-Hervia, who arrived from Chile as a refugee in 1978 and founded Hervia in 1993, said: “This reopening is momentous for Hervia. This is the first phase in a plan to build the brand into something truly incredible.

“It is particularly exciting to be holding this reopening in our 30th year of business. I am looking forward to continuing to work at the heart of the Manchester fashion community for another thirty years.”

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