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JD aims to become “global sports fashion powerhouse”


Bury-based JD Sports Fashion plc has outlined its 5 year plan, targeting double digital revenue growth.

This will see the retailer invest in digital and open 250-350 stores every year, as it seeks to expand into “underpenetrated markets.”

“Today marks a new, distinct chapter in the growth story of JD as we set our plans to become the leading global sports-fashion powerhouse,” stated Régis Schultz, CEO of JD.

“Building on our strong existing position and attractive long-term market dynamics, we see significant growth opportunities ahead by expanding JD internationally, notably in North America and Europe. We will also be enhancing our omnichannel retail offering, investing in technology and analytics, and leveraging our long-term strategic brand partnerships, to better serve more customers.”

JD’s management team said that it was now focusing on 4 “strategic pillars”:

·      JD brand first

·      Complementary concepts

·      Beyond physical retail

·      People, partners and communities

It will also be seeking “double digit” market share in key regions and a “double digit operating margin.” JD has over 900 stores worldwide across 21 territories

“Our track record of disciplined investment and strong retail execution means that JD is extremely well positioned to capitalise on its material headroom for growth globally and continue delivering value for shareholders,” continued Schultz.

JD’s Head Office is in Bury, with a marketing and content studio at The Sharp Project in Manchester

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