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Grimsby’s Pension Geeks to launch online pension awareness campaign

Pension Geeks founders Parkinson and Bland

Grimsby-based Pension Geeks hopes to help more than half of the population get to grips with their savings through a new digital campaign.

Pension Geeks was set up almost a decade ago by couple Jonathan Bland and Rachel Parkinson, and was acquired by industry big-hitter Aegon UK in 2021. It remains an independent operator, hosting employee engagement events, broadcasts and producing other online materials.

Its online Pension Awareness campaign returns for a ninth consecutive year on Monday, September 12. Providing free and impartial help, Pension Geeks will deliver helpful, educational and memorable Pension Awareness, with over 40,000 people having already visited the site so far.

Pension Awareness is a curtain-raiser to the new Pension Attention Campaign that the Association of British Insurers and Pension Lifetime Savings Association will be leading, alongside the Department for Work and Pensions, later in the year.

The Pension Awareness event runs for five days and will see an ensemble of industry-wide talent, including ex-pensions minister Sir Steve Webb, come together to help people in the UK make sense of their pension savings and to encourage them to check they’re not missing out on any forgotten money.

Co-founder Parkinson said: “At its core Pension Awareness is about giving people practical and meaningful help with their pension and money, and in the face of increased living costs that families are currently battling against, it’s never been more important for us to provide straightforward information and knowledge to help the public make informed decisions about their money.

“The live week and the information we’re providing within the Pension Awareness hub won’t just focus on pensions – there will also be various other sessions on personal finances and money tips, so I’d encourage everyone to have a look around the platform and to get involved with the live shows. Our team of experts will be there waiting to help.”

ABI research suggests there is currently at least £1.6 million sitting in forgotten pension pots in the UK. Consumers will be able to access free and impartial live shows on various pension and money topics, such as explainers on the state pension and pension credit, how pensions work, and how to find lost pots. Plus, there will be sessions on how to protect and manage personal finances.

The campaign has the backing of 17 industry providers and pension schemes, and hopes to help more than 40 million savers this year.

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