Grey London has released its first campaign for Sky Bet, after its appointment earlier this year.
“End the game your way” promotes the Leeds betting firm’s new Sky Bet AccaFreeze product and will run across online, outdoor and broadcast.
The TV ad headlines the promotion and is a parody of some famous football ads – not least Guy Ritchie’s Nike campaign from 2008.
“Sky Bet has long been the home of innovation in the gambling industry,” stated Leigh Peacock-Goodwin, Head of Brand and Sponsorship.
“We’ve all created an acca that’s let us down at the last hurdle, so we’re now giving fans the ability to take control and end the game their way. This is our first campaign with Grey, ahead of what’s going to be a stellar start to next year, and we couldn’t be happier with the direction we’re heading in.”
Sky Bet is Grey’s first gambling client and it was brought in following tough new rules on gambling advertising – including not being able to use prominent sports people, celebrities or influencers, who appeal to those under the age of 18.
“When we began our partnership with Sky Bet earlier this year we couldn’t have possibly hoped for a better relationship than the one we have built with the team. This project signals our first creative outing together and serves as a prelude to a transformative 2024 for the brand. Top bins only,” added David Wiggleworth, ECD Grey.
The aforementioned Nike campaign:
