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Greggs extends partnership with North East agency


Greggs has signed a new contract with Redu Retail to lead its corporate gift card programme.

The companies have been working together since 2018, when Seaham-based Redu introduced the high-street food retailer to the B2B gifting sector.

“Since working with Redu Retail over the past 3 years, our B2B gifting channel has gone from strength to strength. We see them as an extension to our B2B team and they support and they support us with industry leading technology,” said Abby Hughes, Business to Business Manager at Greggs.

“We look forward to continuing to work with Redu to reach our gifting and business objectives.”

Alexis Matheson, Head of Redu Retail added:

“We are very pleased to extend our very successful relationship with Greggs to facilitate and expand their Corporate Gift Card offering. Our industry leading technology and multichannel approach has enabled us to provide both Greggs and their B2B customers with a seamless experience.

“This is a very significant partnership for Redu Retail as we continue to expand our future growth ambitions. We will continue to work with retail partners to drive sales, engage with new markets and promote branded payment solutions as a marketing tool that can drive additional revenue streams.”

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