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Former Card Factory CEO joins North East marketing firm


Karen Hubbard, the former CEO of Card Factory and Chief Operating Officer of B&M has joined a North East retail marketing firm.

She has been named Non-Executive Chair of Redu Group, a provider of employee benefit & retail marketing solutions.

Hubbard left Card Factory in December last year, and brings with her 35 years of retail experience. That includes being COO at B&M Retail for 2 years, plus 7 years at Asda, most recently as Executive Director Property and Multi-Channel.

She spent almost 20 years as a Director at BP, overseeing its Convenience Retail division.

“I am delighted to be joining the Board at Redu and look forward to contributing to the group’s strategic growth,” she said.

“Being passionate about Retail, I am excited about the technology and solutions that they have developed, which have true potential to provide

digital transformation helping retailers achieve exponential growth; in addition with their innovative employee reward scheme that combines benefits with an additional focus on employee well-being and is relevant to all sectors and industries.”

At Redu, she will focus on providing strategic direction to drive continued growth of its the Group’s revenue streams.

“In anticipation of continued significant growth, we are delighted to announce the appointment of Karen to our Board of Directors, signifying an exciting new chapter in Redu Group’s future growth,” said Gary Hunter, CEO of Redu Group.

“Karen is renowned for ‘getting things done’. Her skills, experience and proven track record of scaling retail companies and enhancing brand presence will be crucial for our future strategic success and plans for expansion.”

During lockdown, the Group has seen its revenues increase from £2.5 million to £9 million and it recently acquired Northumberland-based gift card and loyalty scheme specialist MBL Solutions.

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