Manchester-based full-service digital agency Pixel Kicks has expanded its work with SRL Traffic Systems, Europe’s largest manufacturer and hirer of intelligent transport systems.
The agency will now be managing SRL’s PPC strategy over the coming months. The news follows the launch of SRL’s new website, and a bespoke sub site for Ireland, both of which were created by Pixel Kicks and launched in December.
SRL specialises in the design, manufacture, and supply of high-quality temporary traffic and associated systems. Its 20-plus product range includes portable traffic signals, variable message signs, security barriers, CCTV, and advanced traffic control solutions.
The company works directly with a range of clients including traffic management, utilities and events companies, civil contractors, airports and seaports, quarries and construction companies as well as local authorities.
SRL was founded in 1997, has 30 depots nationwide and employs over 250 people. In 2021, 3i Infrastructure bought a 92% stake in the business.
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Pixel Kicks’ primary focus will be on maximising Google ad conversions and driving leads across the UK and Ireland. It will also be helping to devise a 12-month SEO plan that will be centred around thought leadership and insight pieces to ensure SRL remains at the forefront of the industry. The core aims will be to improve SRL’s overall presence and market penetration.
The appointment follows other key wins in the engineering and industrial sectors that Pixel Kicks has secured over the past 12 months, including BIMTECH, Booth Industries and Henshaws Building & Roofing Supplies.
Jamie Bray, commercial lead at Pixel Kicks, said: “SRL is a truly innovative business and it’s been fantastic to work with them over the past 12 months. The new website is now a true platform for growth, and I am confident our retained work will build on this and deliver commercial benefit as we strive to demonstrate SRL’s dedication to enhancing road safety and efficiency.”
Sophie Noakes, marketing manager at SRL, added: “We have been really pleased with the work delivered by Pixel Kicks so far. The team understands our business and market so extending their contract was an easy decision.”
