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Good Relations wins Avon brand PR brief


Beauty giant Avon has appointed PR and content agency Good Relations as its UK brand PR agency after a three-way pitch.

The brief will see Good Relations, part of the VCCP Partnership, working alongside Avon’s PR team to challenge brand perceptions, support the brand’s breast cancer awareness and domestic violence causes as well as launch a campaign to mark the business’s 60thanniversary in the UK.

The new appointment will leverage Good Relations’ specialist teams, including social content, influencer marketing and broadcast PR to deliver engaging multi-channel campaigns.

The team will be led by Good Relations Executive Director, David Wiles, who said: “We are thrilled to be working with Avon in such a significant year for the brand. Avon is a brand with a huge amount of heritage and there are so many great stories to tell which provide a fantastic opportunity for PR.

“We’re looking forward to working closely with the internal team to help them drive brand reappraisal, reach new audiences and promote the amazing causes the company supports.”

The win adds to the agency’s consumer PR practice, which has clients including Subway, Lidl, Deezer and B&Q. Beauty SEEN will continue to work as Avon UK’s beauty PR agency.

Good Relations acquired The Little Big Agency, set up by former Weber Shandwick MD Jo Leah, last year. The agency has offices in London and Manchester. 

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