Good Relations has acquired The Little Big Agency, the Manchester operation set up by Jo Leah after she left Weber Shandwick.
It will be renamed Good Relations North and gives the London agency a central Manchester base.
Leah, who was previously managing director of Weber Shandwick in the regions, will become managing director of Good Relations North. Her role will be to build a strong ‘challenger’ PR and content network outside of London.
“This is a hugely exciting time to be joining Good Relations. They are delivering creative work with a focus on driving business performance – and they’re winning the awards to prove it. I can’t wait to get stuck in and do it all again with such a focused team,” said Leah.
“I’m proud to be based in a city with a reputation as one of the world’s greatest capitals. Manchester is a cultural powerhouse with a thriving creative community.”
Good Relations is part of the VCCP Partnership, which is a subsidiary of Chime.
“Jo has a formidable track record of building high performing teams and delivering exceptional client results. I’m hugely excited about bringing together her capabilities with those of Good Relations to create a new dynamic PR force in the North,” added Richard Moss, chief executive of Good Relations.
