Glued Films has created and produced an animated film for Manchester-based charity Mines Advisory Group (MAG).
The pro bono film, which seeks to raise awareness of the issue of landmines and the work the charity does, will be shown on the Pyramid stage at the Glastonbury festival this weekend.
It tells the story of two children’s daily walk from home to school, highlighting the everyday dangers encountered in war-torn zones and how MAG’s work has helped.
Elbow, whose lead singer Guy Garvey has been a long standing supporter of the charity, granted a free licence for their song ‘Colour Fields’ to be used on the film.
Glued Films’ Edward Davis said: “It is great to have produced a film for such a well-established, well-known North West charity as MAG. We are really pleased with the finished article and its impact is made even greater by being granted a free licence to use a track from Elbow’s recent album.
“It is exciting that it is to be shown between sets on the Pyramid stage at Glastonbury as it will allow the issue of landmines to reach a whole new audience.”
Geoff Turner, of MAG, added: “We’re delighted with the film. It’s important to keep people informed that landmine contamination isn’t a problem that’s been solved. It’s still a very real daily issue for thousands of people living in conflict and former conflict zones worldwide. This film gets that message across in an original and engaging way.”
Glued – previously known as IMR Creative – has also worked with Lansinoh, Lloyds TSB and Sharps Bedrooms.
You can watch the film below: