Boutique has been awarded the PR brief for New Nordic as it seeks to raise its profile in the UK.
The Leeds-based agency has worked with the firm on its paid digital and media planning and buying for a number of years.
“This appointment further builds on our relationship with New Nordic but also plays to our channel agnostic approach to marketing,” explained Boutique Managing Director, Simon Bollon.
“Working more holistically across paid and earned strategies will enable us to achieve even greater results for the brand.”
Boutique’s role will be to use creative and strategic-led campaigns to raise awareness of its hair, skincare and wellbeing products.
Initially, the main focus will be the launch of its Beauty In & Out range.
“We have been working with Boutique for a number of years in a paid digital and media buying and planning capacity, but felt our PR presence could be transformed by the agency’s integrated strategic thinking, enthusiasm and creativity,” added Karen Gray, Sales and Marketing Director for New Nordic in the UK.