Channel agency We Are Boutique has been appointed on a three-year media buying and planning contract by Leeds City College.
The contract was awarded to the Leeds agency after a five-way pitch and will include all elements of paid digital.
Richard Lewis, Leeds City College’s Director of Student Recruitment and Marketing said: “Having heady growth targets means we need a fresh and dynamic team to offer a new strategy to student recruitment.
“We were really impressed with Boutique throughout the process and their consultative approach created real alignment between them and us.”
Boutique’s Managing Director Simon Bollon added: “A very exciting appointment off the back of a robust pitch process. Our ability to offer truly blended media and digital strategies made this a perfect match.
“We took a collaborative approach through the pitch process and we’re all very excited to be working with an ambitious, local brand and team.”
