Global baby product brand MAM has awarded its UK PR brief to Manchester’s Smoking Gun.
The work will begin with a micro influencer campaign and focus on driving awareness, advocacy and sales among new parents and parents-to-be,
Lisa Parkhill, Managing Director of MAM, which sells about 63 million baby products a year globally, said, “The team at Smoking Gun has vast experience in the Mother & Baby category and their track record in helping brands reach and appeal to the thousands of new parents entering the market each year gave us confidence we were in safe hands.
“We have a busy pipeline of NPD and Smoking Gun shares our vision to support the individual development of each child and to make day-to-day baby care easier for parents. We can’t wait to get started.”
Smoking Gun MD Rick Guttridge added: “With over 40 years in business, MAM is a powerhouse of a brand with family values at its heart and we couldn’t be more delighted to represent them.
“We’re seeing a big shift towards brands working with micro influencers who have intimate connections to their audience with great engagement, so we’ll be supporting MAM to navigate this still emerging landscape, driving peer-to-peer advocacy and connecting the brand to those leading authentic conservations.”