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Gary Neville invests in sports start-up led by former M&C Saatchi entrepreneur

Gary Neville has invested in a sports recovery start-up, during his appearance on BBC’s Dragons’ Den.

MyoMaster secured £100k investment split between Neville and Sara Davies.

The company, which turned over £1m in the last quarter, was set up by former professional rugby player, Joe Gray and his wife, Lottie Whyte – the youngest ever appointed board member at M&C Saatchi PR.

It specialises in creating high-level sports recovery solutions and was established by Gray when he tried to treat a recurring Achilles tendonitis injury using a device made out of makeshift tools in his kitchen. 

Whyte used her maternity leave as an opportunity to grow the business, before securing cash backing from Google’s Black Founders Fund and then being recognised as one of the UK’s ‘Entrepreneurs of the Year’.

The pair received 4 offers from the Dragons, before shaking hands with Neville and Davies.

“Going into the Den was a once-in-a-lifetime opportunity. Presenting to some of the biggest names in the business world and being grilled on every aspect of our brand was an amazing experience,” explained Whyte. 

“By combining Gary’s sporting connections and experience with Sara’s business expertise, this can really help open doors for us on this next phase of our journey. Going on the show has given us the drive to continue innovating our business and change the way people approach recovery and performance optimisation.”

 You can watch the episode on BBC iPlayer.

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