Gary Neville, Steven Bartlett and Peter Jones have become investors in a “ceremonial-grade” cacao company.
Gary Neville was appearing as the first ever guest investor on Dragons’ Den and joined the two regulars with a £10k stake for 5% of Full Power Cacao. Bartlett and Jones took 10% with £20k.
The company, which is not just based in Manchester, it’s “energetically blessed” in the city, was set up by Liam Browne in 2012, following a trip to Guatemala for the end of the Mayan Calendar.
He launched Full Power Cacao “during a spiritual quest where he met the Chocolate Shaman, discovering the ancient hidden healing secrets of the Cacao plant medicine.”
“I’m ecstatic to get three Dragons on board. I cannot wait to start working with Steven Bartlett to strengthen and amplify my business and marketing strategy to further my mission of shedding light on the true magical and healing wonders of Cacao,” he stated.
Bartlett added:
“From the moment Liam walked through the Den’s doors I was captivated by his calming aura and then his engaging pitch. I believe the business he set up over 10 years ago certainly sets itself apart from competitors and I’m truly looking forward to supporting Liam in scaling the company to new heights and disrupting the holistic wellness market.”
