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Future-proofing tourism conference heads to Liverpool

Marketing Liverpool has won a bid to bring UKinbound’s 2024 Annual Convention to the city in September.

The results of the competitive tender were announced today.

This year’s conference will be themed around “Future Proofing” tourism and will take place at St George’s Hall. It’s aimed at businesses that work within the UK’s inbound tourism industry, including attractions, hotels, and tour operators. More than 350 delegates are expected to attend.

“We are delighted to be working with Visit Liverpool to deliver our 2024 Annual Convention. Their bid was inspired, packed with passion, creativity and an ambition to make this our most exciting and sustainable convention ever,” said Joss Croft, Chief Executive, UKinbound.

“Together we have an opportunity to showcase what Liverpool has to offer international visitors, from its lively waterfront, grand architecture, and buzzing music scene, alongside being home of The Beatles and two very successful football clubs, and above all the hugely warm welcome from the people of Liverpool.

“We are looking forward to rolling out an outstanding event for our delegates, alongside our Liverpudlian partners.”

Alongside keynotes, there will be industry seminars and workshops, and a full day of B2B meetings.

“We are so pleased that UKinbound will be bringing their 2024 Annual Convention to Liverpool and are delighted that the team recognised the creativity and ambition we have for hosting this wonderful event in the city,” added Susan Finnegan, Head of Visitor Economy at Marketing Liverpool.

“This is an incredible opportunity for Liverpool and by working together with UKinbound and our visitor economy partners, we’ll show delegates attending the very best of what Liverpool City Region has to offer. From our well known hospitality to world-class attractions, stunning venues, UNESCO city of music accolades and sporting prowess, it will be an unforgettable two days in the city.

“And of course, we’ll be sure to roll out our famous Liverpool host city welcome to everyone attending in September.”

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