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French fashion label works with Media Agency Group on campaign for latest collection


French fashion label Isabel Marant has launched an international media campaign to showcase its latest collection after continuing its global media buying relationship with Media Agency Group.

Isabel Marant is worn by celebrities including Kate Bosworth, Katie Holmes, Anne Hathaway and Hilary Duff and its Spring/Summer 2019 range will be seen in New York, London, LA and Milan from the end of January.

Marant established her brand in 1994 and opened her first store in a former artist’s studio in Paris in 1998.

Originally consisting only of a line of jerseys and knitwear, the brand is now best known for its shoes.

John Kehoe, CEO of Media Agency Group (MAG), said: “We have positioned the visually striking creative for the Spring/Summer ’19 collection, in the most optimum and premium locations.

“We have placed emphasis on proximity to stores (including Sunset Strip in LA) – particularly around fashion events and shows, including NY fashion week. We have worked with Isabel Marant for several years now and are delighted to evolve our working relationship to raise brand awareness of their exquisite range of clothing and footwear in the finest media locations.”

MAG has its HQ at MediaCityUK as well as an office in Shoreditch, London and its portfolio of clients includes Ferrari land, Jelly belly, Perry Ellis, Visit Mexico and Protyre.

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