Burger King has chosen Frank as its UK PR Agency of Record after a four-way pitch.
The work will be done out of Frank’s London and Manchester offices with Creative Director Graeme Anthony, who is based in the Northern office, leading the creative.
Frank will support the fast food giant’s brand transformation programme through integrated consumer campaigns in collaboration with BBH and Coolr.
The agency will be delivering creative activations to drive awareness and relevance to a younger audience. In addition, it will be handling the press office function, regional support for the brand’s new restaurant programme and crisis and issues management.
Burger King Head of Brand, Soco Nunez, said: “We were so impressed with Frank’s creativity. In Frank, we have found a perfect partner with a unique grasp of how to apply cultural relevance to our brand story. Their approach to creative PR made them the perfect choice for Burger King.”
Frank Founder and Managing Partner Andrew Bloch added: “This is a whopper of a win for Frank. I’m still buzzing with the news. Burger King produces some of the best marketing campaigns in the world, and I can’t wait for Frank to be a part of that. To be the lead PR Agency for a brand like Burger King is the dream.”
