Discovrd, a Leeds-based AI search intelligence agency founded by former Connective3 and Enjoy Digital staffer Francesca Brookes, has launched out of cocreatd, the VC set up by former Social Chain MD Oliver Yonchev, to help brands rethink SEO and discovery in an increasingly fragmented search landscape shaped by LLMs and changing user behaviour.
For almost two decades, Google has defined how people search for information, and it remains central to how brands are found. But discovery is now evolving as AI increasingly influences how information is surfaced, summarised and trusted, with no single, settled playbook yet in place.
Discovrd has been created to help brands operate confidently in that uncertainty.
Founded by Brookes, who brings over a decade of experience across search and digital strategy, Discovrd’s work is “grounded in the fundamentals that have always underpinned good SEO,” supported by a programme of testing and experimentation as new channels and behaviours emerge.
The company is already working with a number of high-profile brands across e-commerce, FMCG and B2B, supporting them as they respond to shifts in search behaviour and AI-driven discovery.
“AI is changing how search works, but it hasn’t changed what good looks like,” said Discovrd founder Brookes.
“Google is still incredibly important, and the fundamentals of relevance, experience and authority still underpin visibility everywhere. But the environment those fundamentals operate in is changing. The playbook for AI-driven search is being written in real time, and brands can’t afford to stand still. Discovrd exists to help them stay grounded in what matters, while continuously testing and adapting as platforms evolve.”
As part of that approach, Discovrd plans to regularly share insights from its experimentation and testing programme through its own marketing channels, offering brands a clearer view of how search and discovery are evolving in practice.
By combining long-standing search principles with continuous experimentation, Discovrd hopes to help brands remain visible and competitive as discovery continues to change.
cocreatd is a venture studio that co-founds day-zero startups with ambitious founders, providing capital, operational support and a collaborative community to help ideas scale faster.
