Ex-IMA planning director Jay Dickinson has launched brand new agency launches Ginger Fury, promising to “help marketing leaders overcome the biggest challenge they’ll face in 2026”.
Dickinson spent ten years in client-side marketing roles before moving into agencies, where she spent another seven years in planning and strategy. After spotting a gap in the market, she has now set up Ginger Fury in Leeds.
“I think it’s my previous experience of running marketing teams client-side that allows me to understand how hard it is to be a marketer in 2026. There are hundreds of channels to navigate, constantly evolving tech stacks, fragmented brand experiences and rising customer expectations. And marketers are dealing with all that while continuously having to defend marketing budgets and prove ROI.
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“At the same time, agency partners will deliver strategy and big ideas without a clear and actionable plan to deliver them. The same goes for marketing tech stacks and customer data – big promises but no plan to help teams get things moving.
“That gap between the strategic promise and operational reality can be overwhelming, expensive and infuriating for marketing leaders. And it is going to be the biggest challenge many of us face in the next few years as budgets are stretched and boards push for quicker and more visible returns.
“Ginger Fury was set up to bridge that gap. We’re here to help simplify the complexity, identify the key strategic battles, and build actionable plans that help marketers put all those strategy documents, expensive tech stacks and mounds of customer data to work.”
Ginger Fury has already worked with nine brands, and Dickinson adds that it has just won a contract with “a well-known travel provider.”
“As the need to justify marketing budgets continues into 2026, we’re seeing high demand for our services. Without a plan to activate it, a piece of strategic thinking is just an expensive daydream – something businesses can no longer afford. We’re being brought in to show the value and activate the return on investments made in marketing.”
