Gaz Battersby has joined SHIFT Marketplace as its new permanent Creative Director.
Battersby whose creative agency HeadOffice was acquired by Epiphany Search in 2017, has been acting as a consultant to SHIFT Marketplace since February last year.
‘I have been consulting alongside SHIFT and its clients for the past two years, and have seen the influence quality creative can have on account performance,” stated Battersby.
“Amazon is an important, yet competitive brand-building platform and the cut through our creative work has already delivered for our partners has been remarkable. This will only continue to benefit our clients with the new creative focus and commitment from the SHIFT Marketplace leadership team.”
After his agency was bought by Epiphany, he became Creative Partner at the Leeds agency, heading up its creative studio. He left in 2020 to set up his own brand and design consultancy.
In the new role he’ll produce creative assets for the agency’s retail brands for use across marketplace platforms, as well as their owned media.
“We’ve experienced tremendous growth over the last 12 months, helping our brands drive big Amazon revenues. However, strong asset creation for our clients is a growing requirement, whether that’s photography, video or a new brand treatment,” added Tom Bagnall, Commercial Director and SHIFT Marketplace Co-Founder.
“This is a function we are excited to build out under the expert leadership of Gaz, which will further improve performance for our clients across the board. Having worked alongside Gaz previously, I have witnessed first hand the impact his approach has on brands, and we’re delighted to welcome him as an integral part of our business as it goes from strength to strength.”