Former Dentsu Aegis COO joins board at Leeds AI marketing trailblazer

Leeds-based digital marketing agency, Modo25, the team behind the AI reporting and forecasting platform ASK BOSCO, has announced the appointment of Mark Creighton to its board of directors.

Creighton, the former chief operations officer of Dentsu Aegis and CEO at Avado Learning, has joined Modo25 and ASK BOSCO as a non-executive director. With over 20 years of experience, Creighton is a recognised leader in the fields of digital transformation and professional development.

Creighton also brings extensive experience as the co-founder of Continua Coaching, a collective specialising in co-creating effective coaching outcomes for sustainable and targeted change for businesses.

In addition, David Hart, the founder of agencies and SaaS firms including ScreenCloud and Biteamark, who joined the board of directors in October 2024 is stepping up to chair, further strengthening the leadership team.

Founder and CEO of Modo25 and ASK BOSCO, John Readman, said: “Having both Mark and David on our board is a significant milestone for the business.

“Mark’s vast experience in digital leadership and coaching, paired with David’s strategic vision, will be instrumental as we continue to redefine marketing analytics for our clients. Their combined expertise aligns perfectly with our mission to empower businesses with smarter, data-driven decisions.”

Creighton added: “Modo25 and ASK BOSCO are transforming the way organisations approach marketing analytics and decision-making. I’m excited to join a business that not only empowers teams with actionable insights but is also led by a visionary team focused on meaningful change in the industry. I look forward to contributing to the next stage of growth and innovation.”

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