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Modo25 appoints Smoothwall exec


Nicola Sharp who was a key part of the Smoothwall management buy-out team, has joined Modo25.

She becomes Chief Financial Officer at the Leeds digital marketing agency having been Group CFO at Smoothwall for more than a decade. During that time, the internet safety firm grew its turnover from £1m to £15m.

It underwent an MBO in 2017 and last year was acquired by Family Zone for £75.5m.

“I’m looking forward to joining the exciting and forward-thinking Modo25. The agency has a fantastic ethos and culture and I look forward to being a part of the journey and growth of the agency,” she stated.

As a portfolio CFO, Sharp works for a number of companies, including AppsAnywhere and Solutionpath.

Modo25 has also signed a contract with kitchen worktop retailer Gemini Worktops. The agency has been brought in to “maximise and improve” its website’s performance, test conversion points, and improve the user experience.
“It certainly is a period of growth for the agency. We are pleased that Nicola has joined the senior leadership team, she will bring a wealth of experience and will be a huge support to the agency as we continue our path of growth,” said Modo25’s Chief Operating Officer, Abi Liddle.

“The team are also excited to be partnering with Gemini Worktops, our digital marketing remit will be to help drive sales, awareness, and growth.  We are confident we can apply our knowledge and expertise to support them with their ambitious growth plans for the golden quarter and 2023.”  

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