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Marketing intelligence platform makes Australian debut at Marketing Live

John Readman

Leeds-based marketing intelligence platform BOSCO has celebrated its Australian launch at the Marketing Live 2023 conference.

BOSCO helps brands and agencies spend less with ad platforms like Google and Facebook, and make more money, using its complex AI and machine learning to reduce media costs and increase sales.

The SaaS platform has been supported by several angel investors, including Bonamy Grimes, founder of Skyscanner; Richard Flint former CEO of Skybet; Rob Hamilton, founder of Instant Offices, and Stuart Pavers of Pavers Shoes.

BOSCO has to date received over £2 million in investment. Including investment from European Structural and Investment Fund (The LEP Network) which supports investment innovation, businesses, jobs and skills growth within the UK.

The SaaS product combines a business’s internal marketing data with extensive algorithmic modelling to create personalised reporting dashboards. The platform’s easy-to-use interface and reports enable marketers to make informed digital marketing spend decisions using data-driven insights and help businesses to get value from every marketing pound spent.

The platform has been founded and led by Leeds-based digital marketing agency Modo25 and its founder and CEO John Readman, who has over 20 years of marketing experience. It was developed by a team of global leading e-commerce practitioners, digital marketing specialists and some of the most experienced data scientists in the world with decades of experience.

Readman said: “In the past online advertising was a sea of pain points with too many disparate contradictory sources of data. By launching at Marketing Live, we are able to get in front of leaders in the Australian retail market, who need a toolset that eliminates both the complexity of online media and the confusion caused by competition between the different options. By investing in and creating a unified dashboard that combines all the data required to predict future online performance, BOSCO solves that problem.”

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