Glasgow creative campaigns agency, ALT, has hired Mike Murphy as its new Strategic Planner.
Murphy joins from BBC Sport, where he was a Senior Producer at MediaCity. He was responsible for multi-platform and participation-led activities, including Couch to 5K and the UEFA Women’s Euros roadshow.
His arrival at ALT comes ahead of the next Euros and he’ll be working with the agency on a series of campaigns around UEFA competitions, including the Women’s Euros in Switzerland this summer.
“Mike’s commercial understanding in the sports environment is second to none, and we’re thrilled to have him on board as we actively grow our reach in sports marketing. His experiences at leading the BBC’s ‘Couch To 5k’ campaign, and being involved in developing The Hundred as a participation spectacle with the ECB proves his ambitions and track-record of success matches our own,” explained ALT Managing Director, Tala Cook.
“We have a passion for seeing great campaigns that reach into communities who might otherwise feel left out, and see how sports’ governing bodies can play their part in encouraging that participation with smart, engaging campaigns. There is no doubt Mike will add new dimensions to how we operate and ultimately execute those campaigns.”
READ MORE – What I’ve Learnt: Tala Cook, Managing Director, ALT
He’ll play a key role in developing the agency’s wider sporting proposition, which already covers Glasgow City Women FC, sponsors of the Scottish Hockey and Scottish Women in Sports Awards, headline partnership with the Glasgow Sports Awards plus campaign planning and activation for the Scottish FA, The World Boxing Championships, and all international competitions for UEFA.
“I’m really thrilled to be joining ALT. They have a fantastic track record in the sports arena and I know I can add some new dimensions and fresh thinking to the campaigns they’re delivering for some of sports biggest organisations. I’m looking forward to utilising their approach and widening its reach into a host of other sports. Sport’s capacity to connect people and stir passions can change the world for the better like little else can, and ALT appreciates that uniqueness wholly,” added Murphy, who’ll be remaining in Manchester.
“Their ideas-first approach to creating data-driven, audience-focused and channel agnostic campaigns will hold massive appeal for a range of sports governing bodies, organisations, clubs and commercial partners alike.”
