Avant PR is celebrating three new account wins across the food, fashion and beauty spaces.
Food brand Dr. Will’s has appointed Avant to handle the national media campaign for its range of sauces and condiments made with all-natural ingredients, with a focus on plant diversity and micronutrients, minimal processing and delicious taste. Avant PR will communicate the brand’s unique story and ethos – founded by a trio of friends including a doctor, with the mission of providing real food alternatives to sugar-laden sauces – to national press, focusing on mainstream consumer titles and food publications alongside grocery and retail trade media.
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Avant has also been appointed to look after national media for beauty brand Douvall’s. Founded by mother-daughter team Alicia and Georgia Douvall, the brand rethinks natural beauty to provide innovative and high performing products that harness the power of pure, raw and cold-pressed argan oil to deliver age-defying and rejuvenating beauty benefits, with a range of skin, hair and body care, makeup, wellness and baby essentials. Avant will position Douvall’s in national press spanning women’s magazines, lifestyle publications, national newspapers, health press and key digital titles, focusing on the beauty benefits of the products as well as the brand story and founders’ profiles.
Fashion brand TENI London has tasked Avant PR with the national media campaign around its launch and beyond. Offering a refined collection of elevated essentials for women who want to feel polished yet comfortable everyday, TENI London covers travel, performance and recovery wear through a range of premium basics. Avant will place the brand and range across key women’s, fashion, lifestyle and travel publications, building awareness and growing trust for consumers via editorial endorsements and positioning.
Founder and director of Avant PR, Ellen Kelly (pictured), said: “Winning these new accounts illustrates an exciting start to 2026 for the agency, as we expand our portfolio across the lifestyle space. We look forward to creating a well-deserved splash around Dr. Will’s move to all-natural ingredients, bringing the strong beauty credentials of Douvall’s to a new audience, and introducing TENI London as a new go-to fashion brand, to the press.”
Dr. Will’s, Douvall’s and TENI London join brands including Bettervits, Spin & Yarn and Bare Addiction on Avant’s roster.
