SerenataFlowers has appointed PR Agency One following a competitive pitch.
The Manchester agency will be responsible for the company’s entire communications strategy, including consumer media relations and corporate profiling activity.
“SerenataFlowers.com has led the transformation of the floristry market over recent years, and as the business embarks on a journey to become the world’s largest online florist, marketing and PR efforts to boost visibility, awareness and in turn, sales, are imperative,” said James Crawford, Managing Director at PR AgencyOne.
“We are thrilled to have been appointed by SerenataFlowers.com as it looks to scale up its UK operation and expand its offering. We are confident in our ability to deliver a multi-channel campaign and build on the business’ success.”