PR Agency One has been appointed by the UKGCVA to enhance the reputation of the gift card and voucher industry.
The Manchester agency will provide reputational management, highlight its successes and growth, while creating a voice for the sector as a whole.
The UK Gift Card and Voucher Association is the trade body for the industry, which is worth more than £6bn per year.
“Despite the ongoing struggles of the high street and the uncertain future retail landscape, the gift card and voucher industry continues to thrive,” explained James Crawford, Managing Director at PR Agency One.
“We are thrilled to have been brought onboard by the UKGCVA to shine a light on this growing industry and shout about the incredibly innovative work currently going on in the sector to meet the ever-evolving consumer needs.”
Gail Cohen, Director General for the UKGCVA, added:
“PR Agency One will be working with us to highlight key industry topics and trends, as well as helping to raise the profile of our annual industry conference in March, and bi-annual State of the Nation insight white paper. We’re really looking forward to seeing the impact this result-driven agency can bring to our industry and its members.”