Simply Be is releasing a 10-part podcast series celebrating some of the UK’s “leading female icons.”
Shaping Success is presented by Fleur East, it will feature the likes of Ellie Simmonds, Beverley Knight, Dame Denise Lewis and Mutya Buena (Sugababes).
It’s come about following a new content partnership between the brand and Platform Media, which was negotiated by the7stars.
“Shaping Success is all about celebrating inspirational women, from all walks of life and in all their shapes and sizes,” explained Simply Be’s Head of Marketing, Sinead Donohoe.
“We worked closely with the7stars and Platform Media to build a podcast series that amplifies and celebrates influential and inspirational female voices, to really connect with our Simply Be audience in a fun and memorable way. We are delighted with the result.”
It has been produced to extend the company’s Spring campaign, Serious About Shape, which was created by House 337.
“High-quality, thoughtfully produced branded entertainment is an incredibly powerful way for a brand to elevate its marketing strategy,” said Taylor Barr, Commercial Strategy Lead at Platform Media.
“Shaping Success is an inspirational podcast, which will reach, connect with, and engage Simply Be’s target audiences at the right times and in the right spaces. With a combination of fresh, exciting subject matter and high-profile talent, Shaping Success provides Simply Be with authentic and unique content that demands attention and will allow them to forge a deeper, more emotional bond with audiences.”
It will be distributed on Simply Be’s YouTube channel, with cutdowns shared across social media.
