Newcastle PR agency Waymaker has announced the launch of Waymaker Creative, a new creative production house, following the agency’s successful soft launch in July.
The expansion solidifies Waymaker’s position as a provider of fully integrated PR and creative services tailored to ambitious, forward-thinking brands.
The new division is led by creative director Ollie Collings-Wells, who has a wealth of experience as a freelance videographer producing video and creative content for brands across the North and the wider UK. Under his leadership, Waymaker Creative will “focus on delivering innovative campaigns and embracing social-first strategies,” including leveraging platforms like TikTok and Instagram as modern search tools to connect with audiences.
Collings-Wells said, “Waymaker Creative is about delivering more than just great content—we’re here to create campaigns that truly resonate with audiences. With platforms like TikTok and Instagram reshaping how brands are discovered, our work will focus on ensuring clients stay ahead of these trends. I’m incredibly excited to lead this new chapter and help drive innovative solutions for ambitious brands.”
The launch coincides with four high-profile client wins for Waymaker. Gym chain OneGym, which is gearing up for a significant year of growth, has appointed the agency to deliver targeted media relations aimed at enhancing its visibility and supporting its ambitious expansion plans.
Property services leader Carver Group has partnered with Waymaker to elevate its industry profile through bespoke PR campaigns, highlighting its innovative approach and expanding service offerings.
The agency has also been chosen by two additional high-growth companies to deliver tailored campaigns that position them as leaders in their respective industries, further demonstrating Waymaker’s ability to create impactful, results driven strategies.
Joe Sayer, managing director at Waymaker added: “These wins, combined with the launch of Waymaker Creative, represent a new chapter for us. Since our soft launch last summer, we’ve worked hard to build something special. With Ollie leading Waymaker Creative, we’re now equipped to deliver bold, integrated campaigns that bring together strategic PR and innovative creative production to help our clients achieve their goals.”