Newcastle-based FilmNova has signed a 4-year deal to produce the Chanel J12 Boat Race for Channel 4.
The contract, which came through a competitive tender process, runs for the remainder of Channel 4’s rights agreement.
“The Boat Race is one of the most iconic events in British sport, and we are incredibly proud to be entrusted with its coverage for the next four years,” said Phil Sibson, Managing Director for FilmNova, which was behind the Channel 4’s first broadcast of the race, earlier this year.
“Following a successful first year with Channel 4, we are excited by the opportunity to keep evolving the broadcast and bringing the event to even wider audiences. Combining the spectacle of live sport with the challenge of covering four miles of open river demands constant innovation, making this one of the most rewarding events to produce. This is a landmark period in the history of The Boat Race and one we are privileged to help bring to life.”
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The deal will cover 2 milestones in its history – with 2027 marking the centenary of the first Women’s Race and in 2029 it will be the bicentenary of the Men’s Boat Race.
“We’re delighted that FilmNova will continue to work in partnership with Channel 4 to deliver broadcast coverage of The CHANEL J12 Boat Race,” added Siobhan Cassidy, Chair of The Boat Race Company.
“We were really impressed by the quality of last year’s coverage and the innovations introduced by Channel 4 and FilmNova. We’re excited to work with them through to 2030, a period which includes exciting milestones such as our Women’s Centenary in 2027 and our Men’s Bicentenary in 2029.”
