The new owners of the “Manchester Screen,” one of the UK’s most iconic out-of-home advertising sites, claim that the striking 306 sq m OOH site, which can now be paired with an 834m2 static banner after an expansion, has become the UK’s largest combined banner and digital display in a prime city roadside location.
Already acclaimed as the second-largest digital outdoor billboard in Europe, The Manchester Screen wraps around the Victoria Warehouse in Salford Quays, capturing more than 21.6 million annual impressions from City Centre, MediaCity and football traffic.
The site has hosted campaigns for some of the world’s biggest brands, including JD Sports, O2, PaddyPower and Calvin Klein, cementing its reputation as a go-to platform for headline-grabbing creative. And its owner, Katie Smith, has also confirmed that the screen will be supporting more Manchester-based charities and purpose-driven campaigns going forward.
The screen’s new owner Katie Smith said: “This expansion cements The Manchester Screen’s status as a flagship platform for high-impact brand campaigns. With 1,140.48 square metres of continuous advertising space, it enables brands to dominate one of the North’s busiest routes through both static and dynamic formats.
“By extending beyond the digital display, the whole element allows campaigns to live seamlessly across physical and digital space – offering an opportunity that’s unmatched anywhere else in the UK.”
This winter, The Manchester Screen is launching its wellbeing and community-focused initiative by donating free advertising space in support of Men’s Mental Health Month UK. The campaign brings together Feel Good Club – Manchester’s much-loved mental health community hub – with Andy’s Man Club and HEADS, to raise awareness and encourage open conversations around men’s mental health. This will be followed by a campaign for JD Sports.
Media and brand professional Mike Hartley has also been appointed London Sales Partner for The Manchester Screen. With more than 20 years’ experience in the industry, Mike will focus on driving growth from London-based brands and agencies.
For more information about the Manchester Screen visit https://www.themanchesterscreen.com/
