Leading events brands, Hedonist Events and Endpoint Creates have merged together to create a brand new operation, Impact Collective.
Leeds-HQd Impact Collective will combine the strengths and expertise of both Hedonist and Endpoint, positioning the brand as a leading force within the events sector.
The merger is set to bring together the complementary strengths of Hedonist Events, known for its trendsetting concepts and high-profile clientele, and Endpoint Creates, renowned for its logistical and technical execution. Through collaboration, the team will be able to achieve excellent innovation and creativity, expanded services and a greater global reach. Impact Collective’s combined creative teams will leverage their diverse experiences to craft immersive and unforgettable experiences, tailored to the unique needs of each client.
Director of Impact Collective, Bruce Lerman, said: “It’s a really exciting time for us here at Impact. We have won some major work for 2024 and the move away from Hedonist and Endpoint, draws a line in the sand of that chapter. At Hedonist we did some incredible things (from the bar to the events company) but now is the time to change and evolve. It is useful to also focus our minds on one thing – welcoming and increasing the team as the demand is sky high for work.”
Hedonist Events has recently have worked across a range of sectors, largely specialising in food and beverage, including Plenish, London Essence, Rockstar, Sachio Drinks and Britvic. Praised for its fun and modernist approach to brand representation, Hedonist events harnesses creative excellence to revolutionise the way consumers see and remember brands.
Endpoint Creates, meanwhile, combines technological expertise, creative flare and strategic design to create immersive event spaces across the arts and media sector. Recent clients include leading streaming services Netflix and Amazon Prime, drinks brand Old Jamaica, and esteemed car manufacturer Porsche.
Former director of Endpoint Creates, Joe Longbottom, added: “I am thrilled with the new direction of the business this merger offers us, we are looking at really pushing things forward for 2024. It’s a fresh start to integrate that will enable our companies to thrive and share their expertise making an events company with expert ability to create some incredible experiences for our clients.”
