Digital experience and performance agency Enjoy Digital has appointed Lauren Castagni Mote as head of insight and strategy.
Castagni Mote brings a colourful background with her – she began her career at Universal Music in a fast-paced marketing role where she worked with acclaimed artists including Take That, Sam Smith and The Rolling Stones. She then furthered her strategic experience in consultancy roles for retailers and start-ups before moving agency-side where she held senior positions at IMA-HOME and Live&Breathe. She’s worked across a number of sectors including finance, technology, FMCG and travel for international clients including Royal Canin, Kraft Heinz, Dufry, Carlsberg and Novuna.
In her new role at Enjoy, Castagni Mote will tap into the agency’s extensive research and insight capabilities, using her skills and experience to fuel creativity, solve client challenges and deliver impactful digital strategies, aligned with client objectives. At the same time, she’ll be guiding the growth of Enjoy’s insight & strategy function, an integral component of the agency’s digital offering.
She said: “The agency has a long track-record of delivering successful digital projects for its clients, but the ambition it has to grow and evolve further matches my own. The business is on the precipice of an amazing transition, and I’m excited to be a part of it.”
Si Muddell, growth director at Enjoy, added “We have two key strategic principles at Enjoy, wedded into the foundations of our brand: There are no prizes for guessing, so we put data-driven insight at the start and heart of everything we do; Strategy without action is a daydream, action without strategy is a nightmare.
“Lauren will help us put these principles into practice. Her infectious growth mindset, coupled with her client focus and her drive to continuously learn and develop make her a brilliant addition to the team.”
Enjoy’s clients include Northern Trains, Sherwin-Williams (Ronseal, Valspar, V&CO), Age UK and Nisa.