Enjoy Digital has appointed Si Muddell as growth director to lead its planning and strategy, client services, and marketing and business growth functions.
A seasoned digital pioneer, Si brings an equal mix of client-side and agency experience to the Leeds firm, having handled digital strategy for diverse brands from the UK charities Shelter and the National Breast Cancer Foundation to the Australian arms of Nestle, Setanta Sports and Heineken over the last 17 years.
Muddell will take a seat on the board at Enjoy Digital, alongside MD Alex Ellis, operations director Andrew Ash, CEO Chris Jackson and COO Andy Hey.
Speaking on the new role, Muddell said: ““Using digital to transform and grow businesses has been a key component in all of my roles. With creating transformational digital experiences at the core of Enjoy’s vision, when the opportunity to join arose, I jumped at the chance. With positive YoY growth, a strong client portfolio, a wealth of digital subject matter experts, and a genuine focus on culture and team development, I am delighted to join this thriving team.”
Enjoy MD Ellis added: “We create transformative digital experiences for brands and their audiences, and our pioneering team knows the digital world inside out. Si is an excellent extension of this philosophy; his experience, people-focused approach and passion for digital experiences make him the perfect candidate to drive future growth at Enjoy.”
Enjoy’s clients include Sherwin-Williams, Age UK, and Hunters Estate Agents. The agency specialises in marketing strategy, experiences, performance and activations. Its mission is to transform and grow brands digitally, by crafting creative and technological solutions that are both ethical and sustainable.