ITV’s coverage of England’s emphatic Women’s World Cup win over China was the most watched programme on TV yesterday.
A peak of almost four million [3.8m] viewers across all devices saw the Lionesses beat China 6-1 to guarantee their progress from the group stages to the tournament’s knock-out rounds – Manchester City pair Lauren Hemp and Chloe Kelly were among the scorers for the Lionesses.
ITV’s coverage across the slot, starting with match build up from 11.15am, averaged 2.4m – up on the same slot last year by 1.7m viewers – with a 40 per cent audience share.
The England v China game has also so far had 1.6m streams, the most streamed game of the tournament so far on ITVX.
The most watched game of the tournament overall so far is ITV’s coverage of England’s opening match – a 1-0 win over Haiti on the first Saturday of this year’s competition – that game no doubt benefitted from its weekend slot given the morning kick-off times of this year’s antipodean tournament.
England’s last-16 match against Nigeria at the Fifa Women’s World Cup will be broadcast live on BBC One on Monday 7 August at 8.30am BST with the remaining last 16 match picks between shared broadcast hosts BBC and ITV to be decided after the group stage concludes tomorrow.
